00.00.2023 - 00.00.2023 / WEEK 9 -
ARWINDA NURUL IZZA / 0349913
ADVANCED TYPOGRAPHY / BDCM
TASK 3: TYPE DESIGN AND COMMUNICATION
Lecture
INSTRUCTION
01: Proposal
02: Visual Research & Exploration
fig 1.1 'Festival Mutante' Key Artwork
Festival Mutante is a music festival that propose new
musical proposals, along with illustration fair inside the event. This
particular festival on research so far is a pretty new one. They just
started the annual festival recently which is last year, 2022. The
festival came from Argentina in a rise of creating a unique artistic
experience by meeting producers, musicians together in a festival. It
was mentioned in the article that they promote 'independent culture'
which in means it support the individual artists, musician and producers
to meet in one place and collaborate with each other.
fig 1.2 'Festival Mutante' 2022 Concept @mutantefestival
The concept design for the release of Festival Mutante is featured in
Behance, it was posted by the design agency. First, the design is really
vibrant, they try to utilise a wide range of colours on their design and
making expressive illustration from the font shape to widen their identity.
This was chosen probably to suit its aim to make festival that brings a
diverse range of people who act in music. Uniquely the use of san serif and
expressive typeface is suited really well on their design. The san serif
brings clarity, modernness to the overall design. And for shapes they keenly
towards a cloud and spiky shapes that in a way give an excitement feel. They
mostly utilise the brand's collateral for digital promotion. Such as, line
up poster, motion design, and online poster. I barely can found any actual
ticket or banner. But, I found they make the 'mutante' balloon on the stage.
The figure below shows how the festival being held with music performances
and some illustration fair going on:
fig 1.3 'Festival Mutante' 2022 @mutantefestival
fig 1.4 'Festival Mutante' 2023 Concept @mutantefestival
Here, on the 2023 project which is still upcoming on July, they try to
expand the identity by adding 3d illustration characters which still
resemble their previous shapes. The color palette also still the same to
maintain their identity.
03: References
fig 1.5 @Pinterest
The idea here is to develop a full typeface for the festival mutante
and making a concept for their festival that will be held on 2024. My idea
is to use the same balloon like fonts that is inspired by a designer name.
I'm taking 2 letterforms from the poster they had and taking the one that I
feel has the most unique shapes. Which is in this case, those are the
capital 'A,E.' From here I'll try to build the other typeface by
myself.
FEEDBACK
W9
Specific: For task 3,
the first idea I need to check the typeface is it already available or
not. If yes I can later make the letterforms and utilise it as
advertising. For, the second idea rather than using the entire key art
work I can just take one or two characters and develop the other letters
by myself.
W10
General: We can go to
the reading material and see samples of good typeface application
being implemented. On the letterform, ‘V’ we’ve got to pay attention
to the thickness as it tends to get heavier on the bottom side. It’s
good to always have references. 1000 total height. The width between
the monospace and the letter can have the same thickness
Specific: Be mindful
with the gap, make sure to make it a part of the shape and transparent.
Digitalise most of the work by next week.
W 11
General: Kindly check
link provided on how to make punctuations. We can use other
applications other than fontlab which is font forge. Tutorial: https://rhyanneclowe.blogspot.com/2021/05/advanced-typo-final-project.html In fontlab8 when we copy paste sometimes they dont retain the
shape, so have to set it in preferences.https://www.youtube.com/watch?v=B3nh0DCsOzA
Specific: Forms are
okay, just need to complete it.
Reflection
Further Reading
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